đ Here is an infographic to show you what the BCG matrix looks like in a general way: â It allows professionals to better understand the positioning of their product portfolio, based on the target market growth (vertical axis from â to +) and the companyâs relative to market share (horizontal axis from + to -). I admit itâs a bit dated, đ but this matrix is still a topical marketing tool since itâs very simple to use and understand for your new business. Henderson, popularized the concept in an essay entitled âThe Product Portfolioâ in 1970. It is a strategic analysis tool created by employees of the âBoston Consulting Groupâ in the United States: Alan Zakon first sketched it and then, together with his colleagues, he refined his theory. Letâs go ! đÄŻirst, a little history to understand better the BCG Matrix. đ€ We will also see, 5 examples of use in business environment to better illustrate these ideas. Apple's Macs could be considered in the dog category as Apple is not a market leader in this market segment as there competitors have the desktop market in a monopoly.In this article, we will see how the BCG Matrix works and what are the steps to make your own marketing strategy.
Hard drive based iPods peaked a while ago as well and there are just so may competitors that can create a simple product such as an i pod now. They make a lot of them, but computing is quickly shifting to portable and mobile so they are also in the dog section.Äogs- The big multi-part desktop is fading away. The all-in-one i Mac is in that cash cow place. These products are so successful that their growth potential is really unknown.ÄŹash Cows-The Mac Books are the portables of choice right now. Rising Star -The iPhone and i Pad are rising stars. There are tons of rumors of an Apple TV product that might just maybe dominate like the iPod/iPhone/i Pad
If Apple can solve a few ecosystem problems, they could really own the TV space. Question Mark- Apple TV makes a bit of money, but itâs not reaching itâs potential.
0 kommentar(er)
