Simply put, planogram compliance means following the design laid out by your planogram. Planogram compliance refers to the in-store execution of a given planogram.
Product placement based on commercial status.For smaller retail locations with fewer products and displays, such as a showroom, the planogram may not be as comprehensive. In the example we just described, you’re likely looking at a detailed planogram. Planograms vary depending on the retailer. This is where details like product packaging dimensions, shelving layouts and dimensions, and product turnover come into play. Think about it this way: Before ordering perishables, grocery stores must know whether the retail products will fit on their shelves. Even if you’re not using a “proper” planogram, you can use its philosophies and strategies to help plan your store layout and product displays. Planograms are especially useful for big-box retailers and grocery stores that carry many products from a multitude of suppliers and have a lot of space to fill. Thankfully, planograms can help you make sense of it all. Customer footpaths, product displays and storage, point-of-sale setup … all of this and more should be incorporated into how you design and organize your storefront. Your space is essential to your success.īut planning how you’ll use your retail space is easier said than done. You pay for your space, valuable products occupy your space, and customers enter and navigate your space to-ideally-make a purchase. For a physical retailer, a well-designed brick-and-mortar store is the Holy Grail. Planograms help retail stores gather data that inspires smarter design, display, and merchandising choices to drive increasing sales. Here’s an example of a planogram for a retailer selling baby products. They typically provide a blueprint for visual merchandising and product displays and ultimately help with inventory management.
Planograms place special attention on product placement and displays, as well as point-of-sale locations.Īlso called POGs, shelf space plans, space plans, and retail schematics, planograms are one piece of a larger, more comprehensive visual merchandising plan. A planogram is a schematic tool used to plan a retail store layout.
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